Retail and wholesale
Carry the brands kids ask for
NSI International has been putting toys on shelves since our first Wubble Bubble Ball bounced out the door. Today our brands sell in thousands of retail locations across more than 30 countries, from national chains to independent toy shops.
If you would like to carry Laser X, Wubble, Smithsonian, Siren, All-Pro Passer, Crawlers, ProjeX or Puffalumps, we would like to hear from you.
Why retailers work with us
Brands people already know
Laser X is the best-selling home laser tag game in the world, with 25 million blasters shipped. Wubble has passed a billion views on YouTube. Customers come in asking for these by name.
A shelf that keeps earning
More than 150 industry and parenting awards across the line, and new items every season so your assortment never goes stale.
Marketing that shows up
National television, retail media and a social audience in the millions. We support sell-through, not just sell-in.
Range for every doorway
From impulse-priced plush to premium blaster sets and STEM kits, there is an assortment that fits your floor space and your customer.
Packaging built for retail
Clear callouts, strong shelf presence and display-ready options for endcaps and seasonal sets.
A real person on the account
You get a direct contact for forecasting, replenishment and anything that goes sideways, rather than a ticket queue.
How to become a stockist
Tell us about your business
Send the form below or email us. Include your company name, where you sell, and which brands you are interested in.
We review and reach out
We will confirm we can supply your market and send catalogs, pricing and minimum order terms. Have your resale certificate or tax ID handy.
Build your assortment
Your rep helps you pick the mix that fits your store, your price points and your season.
Place your first order
We confirm terms, lead times and ship dates, then get your first shipment on its way.
Start the conversation
Send us a note with your company name, where you sell, and which brands you are interested in. We will get back to you with catalogs, pricing and terms.
Wholesale inquiries only. For help with an order you already placed, email custserv@nsi-int.com.